A USA Triathlon Level 1 and USA Cycling Level 2 certified coach, Maria Simone is the owner and head coach of No Limits Endurance Coaching . She enjoys long weekends in the pain cave, races with hills, and hard runs through meandering single track trails with her husband and two dogs. Maria takes a holistic approach to training that considers physical ability, mental strength, and life-work-training balance. Maria works with endurance athletes of all levels, with the common thread of helping her athletes pursue and achieve their big dreams. She blogs about her personal experiences in training and racing at .
The reverse features an abstract design with the 2012 Games emblem at its centre as a metaphor for the modern city. The design also includes a ribbon representing London’s Thames river and an interlocking grid pattern that radiates from the centre and pulls the design together, giving it a sense of outreach while also representing the achievements and efforts of Olympic athletes. A square, which encases the balance of the design, opposes the circular shape of the medals and emphasizes its focus on the centre, reinforcing the sense of ‘place, as in a map inset.