Guerrilla marketing put your advertising on steroids

Street marketing uses unconventional means of advertising or promoting products and brands in public areas with the main goal to encourage consumers to remember and recall the brand or product marketed. As a division of guerrilla marketing, street marketing is specific to all marketing activities carried out in streets and public areas such as parks, streets, events etc. Street marketing is not limited to areas as it also encompasses advertising outdoors such as on shopping trolleys , public toilets, sides of cars or public transport, manhole covers, footpaths, rubbish bins etc. [19]

Some take to the airwaves, some take to the streets, and some take to the skies. Kia did the latter two in its nationwide campaign aimed at convincing consumers to “spend less” – on its brand of cars, of course. Accompanying the more flashy airplane-drawn ads were fliers stuck onto telephone poles with tear-away strips containing Kia offers and prices. While these “cheap” methods are typically used to promote apartments and tag sales, Kia reported a nice sales boost from its localized, targeted campaigns that accompanied the fancier plane-with-flags approach.

Guerrilla marketing put your advertising on steroids

guerrilla marketing put your advertising on steroids

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